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PUMA Black Station is an array of sub-brands with design collaborations from around the world that defines Sport Fashion, by fusing the style of fashion with the comfort and performance of sport, thereby attributing a unique sophisticated perspective to the PUMA brand. Puma first started it’s collaboration with Alexander McQueen in 2006. One of the very first Sports/Fashion cross-overs the AMQ/PUMA partnership combined Alexander McQueen's unique approach of merging bespoke British tailoring with the fine workmanship of the French Haute Couture atelier and British street style. The collection of PUMA Urban Mobility by Hussein Chalayan explores the notion of 'Mobile Life' in modern cities, bridging fashion and performance by designing products that offer true solutions to stylish travel through the urban environment.
www.puma.com
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