OK, so what’s new, what’s the point and what the fuck? Well, with necessity being the
mother of invention and all that, what happens when your metrosexual male essential 
kit check list is all ticked off yet still feels somehow incomplete? Shawl collar this that 
and the other, chambray this that and the other, skin and hair care products coming out 
of your ears, every edition on Fantastic Man read cover to cover, content committed to 
memory and each recommendation slavishly followed down to the letter and so on ad 
nauseam; you get the picture.

But hang on a second, what’s the deal with your underwear? Did you miss something in 
Fantastic Man? No, impossible – so heaven forbid, but can it be that there is literally no 
premium on trend underwear out there to complete your metrosexual male ensemble? 
Well, it saddens me to say it but yes, regrettably and unbelievably this is true. In the 
21st century when man has been to the moon and back, mapped the human genome, 
thought of every conceivable form of pornography, he is unable to buy the underwear he 
so desires.

Until now that is - conceived in London via Amsterdam and manufactured in 
Portugal “UNDER” is produced using only the finest premium quality cotton waffle, 
mercerised and marl jerseys mixed with chambray and light twill, covered buttons and 
gold rush miner styling are also key ingredients with ATD (attention to detail) and refined 
functionality the watchwords.So what are you waiting for? WEAR UNDER!

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